There’s no one fixed way of doing things in the digital world. Of course there are methods that you have to follow when it comes to marketing and advertising but how you perform them and what all tweaks you make with them before you implement them in your marketing strategy depends entirely upon you and your needs. You will come across different types of marketing and advertising methods. However, you will soon find out which method or combination of methods suits your business the most. Let’s understand some fine examples of online advertising:
Email Marketing is affordable, quick and effective and if you’ve ever used this medium of advertising, you must already be aware of it. Not only it is a vastly popular way to build customer loyalty but also boost your sales. There are several email campaign managers that you can use. They simplify the process of preparing and sending out emails to your prospects and make it easier for you to track and monitor your ROI. Below are some examples of Email Campaign Managers:
- Constant Contact
- Active Campaign
- Campaign Monitor
You need to create a list of email addresses by using quizzes, fill-up forms and/or newsletter sign-up on your website. Then, you can create personalized emails containing messages regarding promotions, discounts, features, offers or content and send them to your prospects. Make your email messages short, sweet, simple and to the point.
Yes, even Remarketing/Retargeting is considered a very powerful method of digital or online marketing. When you market to people who are already aware of your product and/or service it is called remarketing or retargeting. You simply make use of a cookie when people visit your site. This makes you visible across their internet search. Your ads will be visible everywhere they go and will come to their notice over and over to remind them about you. To be honest this form of advertising is one of the least expensive and, some experts say that if you do it right, it can even be more effective than PPC.
Search Engine Marketing & Search Engine Optimization (SEM) & (SEO)
By now you already know what SEM and SEO are all about. For those who don’t know yet, SEM and SEO are two types of online advertising. They are used to promote content and increase visibility of your website through both organic and inorganic searches. Search Engine Marketing is when you pay each time a user clicks on your ad to go to your website instead of just paying for the actual ad. You as a business can benefit from it as it gives you enough specific information about your market.
Search Engine Optimization is when you try to secure a higher rank for your website in the leading search engine results pages, by using various SEO tactics, such as targeting relevant keywords, linking, meta descriptions and creating interesting and relevant content for the user.
Social Media Marketing
Social media is getting bigger and more and more lucrative. In fact it has become the sole key to the success of many businesses. Some say that the days of organic reach have gone, so why not opt for a paid form of advertising that is social media marketing and boost sales? When it comes to the most popular social media networks/channels across the world Facebook is still at the top. According to studies it has more than 1,870 million active users which amount to an 18% market share. Having said that, you might also want to consider Snapchat and Instagram as, with their 173 million daily active users and 8 million accounts respectively, these can help you target the youth in specific.
Online video advertisements are getting increasingly popular every day because we would rather watch an entertaining video than read a thesis on a subject. YouTube is such a social media channel that brings you closer to a range of new opportunities to do business and spread your word across without being in your customers’ faces. High-quality videos that are well-produced will come across as being more trustworthy to potential customers.
Again, there is not going to be one particular way of doing things. You will have to choose an ideal mix of either all of the above mentioned or a few of them as per your needs. Sometimes you will find that one method of marketing compliments the other and so on. You will thus have to find a way to balance both of them in order to gain maximum traction with your consumer base.
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