SwachhAbility Run is the brainchild of the Kargil War Veteran and India’s First Blade Runner, Major DP Singh, which evolved with the support of Mr. Rajnish Kapur, Business Head (Grey Cement) from JK Cement. It is a revolution that started with a mission to spread the awareness about equality of and love for all creations of God, along with promoting the Government’s initiative for cleaner India.
Negligible knowledge about incest among the people and the sensitivity of the issue was the major challenge that came in our way in this project. Majority of the people had no idea that something like this even existed in our society, specifically in our homes. So the message, that was to be conveyed, had to be extremely informative and a hard hitting one. Also, it had to be strong enough so that it left a deep impact on the audience and convincing enough so that it urged them to come out in open, report the crime and even stand firmly against it.
The ideology of Swachhta needed to come out of the words and brought into actual practice. Deriving its inspiration from the government initiated Swachh Bharat Abhiyan, SwachhAbility Run aimed at creating awareness among the people and motivate them to keep the surroundings and the city clean and pollution free, by indulging them in the cleanliness drive.
The whole team of Bigrox wholeheartedly indulged itself in the social media marketing of this revolution so that it reaches out to the masses. Each member of the team took it to his head to make SwachhAbility Run a grand success. Along with travelling the 7 cities which were covered by the SwachhAbility Run, we made sure that maximum people connected with the mission through social media. Our impactful social media marketing, engaging video production and expert event coordination urged the people to join the revolution of transforming India.
Starting from our very own City Beautiful, we were thrilled to be a part of something as noble as this. It was a proud feeling capturing 140 divyangs participating along with 1722 people from almost all walks of life. Brig KS Chandpuri, MVC, VSM and Lt Gen KJ Singh, PVSM, AVSM were the chief guests of the event.
Our next stop was Ambala where a total of 1117 participants, out of which 32 were divyangs, wholeheartedly devoted their time to the SwachhAbility mission. The chief guests were Veer Nari Smt Kuldeep Kaur, Nk Tul Bahadur, SC, Veer Nari Smt Kirpal Kaur and Sh Suchha Singh.
The people of Kurukshetra welcomed the SwachhAbility Run with open arms. With 44 divyangs running among 1786 participants, the message reached the citizens to contribute to nation building. Veer Nari Smt Prema and Smt Adarsh Bali were the chief guests of the event.
In Karnal, we were amazed to witness 41 divyangs running among a total of 1098 participants in the run, pledging for a better society, with Veer Nari Smt Om Pati and Veer Nari Smt Suman Lata as the chief guests.
Watching Panipat completely drenched in the love for the nation, was a sight worth capturing. Along with 1488 energetic people of Panipat, 42 being divyangs, we radiated the message of Swachhta and inclusion of divyangs, loud and clear, in the society.
Sonipat shouldered the responsibility well, with 1741 participants, including 38 divyangs, putting in their best efforts and further adding to the intensity of the message. Veer Nari Smt Beeta was the Chief Guest of the event.
The mission, that started on 27th November in Chandigarh, reached its destination after a memorable journey of 7 days. The big event culminated in Noida on 3rd December. 1946 participants, out of which 72 were divyangs, spread the word about two noble causes among the people, giving a feeling of accomplishment which was beyond comparison.
To celebrate the remarkable accomplishment and to recognize the good work done for the upliftment of the society, the members of JK Cement, Indian Army and several real life heroes gathered in the conclusion ceremony of Swachhability Run at Army Hospital Research and Referral, New Delhi on 4th December 2016. The Chief Guests of the ceremony were Shri G Mohan Kumar, the Defence Secretary Govt. of India, Lt. Gen Rakesh Sharma, UYSM, AVSM, VSM, Adjutant General Indian Army, Lt. Gen S D Duhan VSM, Commandant Army Hospital, New Delhi & Mr. Raghavpat Singhania, Special Executive, JK Cement Ltd.
SwachhAbility Awards were given away to acknowledge the efforts of persons with disability and to encourage others with their inspiring stories. It was a way to highlight their efforts in favour of the upliftment of the society. The SwachhAbility Awardees were Dr. Satendra Singh, Ms. Abha Khetrapal, Mr. Harsh Kumar and Ms. Madhavi Latha.
Divyangs became an
across 7 cities
Pledges taken to
bring the change
Doing something noteworthy for the nation satiated our souls like never before and we were determined to never let the wave of SwachhAbility die out. The team worked hard collaboratively, covering every single aspect of the SwachhAbility Movement, reaching out to the masses and making it a grand success.